Four thousand years of history, and a door from the ancient, a continuous process in Dez’s work emanates from metalworking and stone carving groups, and cultural cylinders, works, emblems and inscriptions with a short lifespan, continue their story in developing a narrative, a story.
Dez draws inspiration from traditional designs with the aim of recreating ancient artistic traditions for today’s world, while simultaneously integrating them with the principles of contemporary art.
The inspiration for Dez’s art is the same enduring legacy that has emerged from the heart of ancient civilizations. An initiative that introduces the cultural and artistic authenticity of Iran to the world, and Dez’s jewelry is the messenger of this narrative.
Dez is the result of a vision that seeks beauty in the combination of meaning and form. Rather than designing based on momentary fashion, we think about recreating deep concepts; concepts such as divine grace, the legitimacy of kings, ancient wisdom, mythical nature, and sacred geometry.
Dez jewelry is rooted and distinctive while being contemporary, relying on authentic Iranian conceptual and handmade designs, precious materials, and advanced manufacturing techniques. We believe that each piece should have “something to say”; a word from the heart of history, from Sasanian reliefs to Shahnameh banquet cups.
For those who wear identity, not just adornment.
For those who consider each piece of jewelry a bridge; a bridge between the past and the present, between dreams and roots.
The audience of Dez is a person for whom meaning is valuable, who seeks beauty in the elegance of stories, and who wears jewelry not for its shine, but for its message.
At Dez, we build each collection on the basis of a concept. From the divine ring of the goddess to the reflection of royal goblets, from the mythical flight of eagles to the petals of lotus flowers; each collection has an independent narrative that is manifested in the form, color, combination of stones and even the lighting of the product.
We are building Zez not just as a brand, but as a cultural-artistic movement; in “Dar” it is meant to be a bridge between generations, a narrator of the splendor that flows in the soil of Iran, and an inspiration for a world where beauty is one with meaning.
By participating in exhibitions, collaborating with prestigious galleries such as Villa Sofia, and developing a user experience in the digital space, “Dar” reaches out to audiences who are looking for meaning, identity, and art.
In Zez, every piece is a legacy.
A legacy that is worn, remains radiant, and gains meaning over time.
At Dez, every piece is a legacy.
A legacy that is worn, remains radiant, and takes on meaning over time.
Discover the latest collections, news and exclusive introductions
Be the First to Know About Campaigns, News and Promotions!
